The power of television in triggering feedback through mobile phones

The power of television in triggering feedback through mobile phones

Full Text (908.68 KB)

This study aimed at identifying innovative ways to reach farmers through testing the effectiveness of integrating TV and mobile phone technology in enhancing feedback mechanisms among smallholder farmers. The hypothesis was that the use of TV shows in providing agricultural information to farmers can trigger a high level of interest and feedback through mobile phone technology and hence can change attitudes, increase knowledge and change behavior leading to increased adoption of agricultural technologies.